Flamin’ Hot

Richard Montañez was born into a Mexican-American family in California. Raised in a migrant labor camp outside of Los Angeles, he dropped out of high school before joining Frito-Lay as a janitor. Flamin’ Hot is the story of how Montañez (Jesse Garcia) channeled his Mexican-American heritage and upbringing to turn Flamin’ Hot Cheetos into a snack that disrupted the food industry and became a global phenomenon. Making her directorial debut, Eva Longoria (Desperate Housewives), along with writers Linda Yvette Chávez and Lewis Colick, have crafted an inspiring and oft-hilarious look at one man’s pursuit of the “American dream.” With brilliant supporting turns from EmmyÒ-winner Tony Shaloub (Monk), Dennis Haysbert (24), and Matt Walsh (Veep), Longoria’s film sings with a kind of kinetic energy as Montañez hustles to make ends meet, all while trying to convince the corporate suits that Latinos are an untapped market desperate for someone to reach across the aisle, bring them to the table, and deliver a spicy product to back it up!