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USA, 2009, 86 Min Directed by DOUG PRAY East Coast Premiere |
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In the mountain of anonymous swill that is modern advertising, it's easy to spot the diamonds--the hypnotic command to "Just Do It," a city refusing to die by convincing us to sing "I Love New York," a confused old lady asking "Where's the beef?" These commercials stick in the brain like a hit single. But unlike popular singers, the artists behind classic advertising remain unknown outside of their industry . . . until now. ART & COPY is an engrossing and glorious celebration of the people responsible for America's most influential advertising since the mid-1960s, when Bill Bernbach ignited a creative revolution by selling a bug-shaped car with the phrase, "Think Small." Exceptional advertising is not an accident but a rare and rebellious act, behind which there's usually a fascinating story. Who knew the roots of Nike's "Just Do It" campaign could be found in the execution of Gary Gilmore? Director Doug Pray (Hype!) merges luscious visual technique with modern advertising's most remarkable campaigns to explore the synthesis of creativity, commerce, and human emotion at the core of every great ad. Preceded by
SELL IT TO THE HEDGE FUNDS
USA, 2008, 4 Min
Directed by
HAVEN PELL
World Premiere
The life of a cold caller is a harsh and lonely one. "Come on, dude, come on," we hear an earnest sales pitch by an earnest salesman. Will he charm the hedge fund customer into spending more time with him? Will he close the sale? Will he hear a resounding "YES" to his question, "Are spreadsheets a problem for you?" Satisfaction guaranteed in this beating heart of a film. 
